Mega launch of YOUgo in Switzerland in cooperation with Live Nation / BigAir Festival

MM October 27, 2021

YOUgo was successfully launched in Switzerland during the BigAir Festival in Chur. More than 10.000 people per day attended this Mega Ski-, Snowboard and Music Festival on October 22-23.

YOUgo was part of the digital entertainment offering and promoted the new Augmented Reality Super App on the festival area. Almost 5.000 interactions with our target group led to more than 20% downloads of our new app! A big thanks goes to our new users and our partners such as Live Nation for the great event or Free Now for their trust and support with great prizes. By the way, the Samsung products made a lot of our new users very happy!

With the launch Youengine successfully started phase 1. This phase will take place at music festivals, open air concerts, sporting events such as soccer games, motor sports, ice hockey, basketball and many other event occasions.

Next steps are coming soon!